Social Media Strategy:

• Disrupt

  • Stand out in a crowded space, draw positive attention

• Connect

  • Evoke feeling through content - “emotion” doesn’t just mean tugging at the heart strings, make your audience laugh, elicit pride

• Nurture

  • Build trust with your audience, stay consistent in tone and style - keep them coming back to you

• InvestMENT

  • Make your audience want to spend time (and money) with your brand